UNITED STATES
SECURITIES AND EXCHANGE COMMISSION​

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a)
of the Securities Exchange Act of 1934

Filed by the Registrant ☒

Filed by a Party other than the Registrant ☐

Check the appropriate box:

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Preliminary Proxy Statement

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Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

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Definitive Proxy Statement

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Definitive Additional Materials

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Soliciting Material under Rule 14a-12

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DOUBLEVERIFY HOLDINGS, INC.

(Name of Registrant as Specified In Its Charter)​

Payment of Filing Fee (Check the appropriate box):

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No fee required.

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Fee paid previously with preliminary materials.

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Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

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We appreciate your important votes on the issues contained in this proxy statement and we urge you to read the accompanying materials regarding the matters to be voted on at the meeting and to submit your voting instructions by proxy. On behalf of our board of directors and our entire global team, thank you for your support of DV.

Best,

Mark Zagorski
Chief Executive Officer
DoubleVerify Holdings, Inc.

 

On behalf of the Board of Directors (the “Board”), I cordially invite you to attend the 2025 Annual Meeting of Stockholders (the “Annual Meeting”) of DoubleVerify Holdings, Inc. (the “Company”).

Date and Time

May 21, 2025 at 10:00 a.m., Eastern Time.

Virtual Location

You can attend the Annual Meeting live online at www.virtualshareholdermeeting.com/DV2025. We have adopted this technology to expand access to the meeting, improve communications and lower the cost to our stockholders, the Company and the environment. We believe that the virtual Annual Meeting should enable increased stockholder participation from locations around the world.

Agenda				​	​	Board recommendation	​
1.	​	​	Proposal 1: Election of two Class I directors for a three-year term ending at the 2028 Annual Meeting of Stockholders	​	​	FOR the election of each of the nominees named in Proposal 1 of the accompanying proxy statement (the “Proxy Statement”)	​
2.	​	​	Proposal 2: A non-binding advisory vote on the compensation of our named executive officers	​	​	FOR the approval, on a non-binding advisory basis, of the compensation of our named executive officers as described in Proposal 2	​
3.	​	​	Proposal 3: Ratification of the appointment of Deloitte & Touche LLP (“Deloitte”) as the Company’s independent registered public accounting firm for the fiscal year ending December 31, 2025	​	​	FOR the ratification of the selection of Deloitte as our independent registered public accounting firm as described in Proposal 3.	​
4.	​	​	Any such other business as may properly come before the Annual Meeting or any adjournments or postponements thereof.	​	​

​	​	INTERNET	​	​
​	​	Please log on to www.proxyvote.com and submit a proxy to vote your Shares by 11:59 p.m., Eastern Time, on May 20, 2025.	​	​
​	​	TELEPHONE	​	​
​	​	Please call the number on your proxy card until 11:59 p.m., Eastern Time, on May 20, 2025.	​	​
​	​	MAIL	​	​
​	​	Complete, sign, date and return your proxy card and return it in the postage paid envelope provided.	​	​
​	​	IN PERSON	​	​
​	​	You may attend the virtual Annual Meeting and cast your vote.	​	​

Information about the matters to be acted upon at the Annual Meeting is contained in the accompanying Proxy Statement.

Voting Your Shares

Stockholders of record holding shares of common stock of the Company, par value $0.001 per share (the “Shares”), as of the close of business on March 25, 2025 (the “Record Date”) are entitled to vote at the Annual Meeting.

Beneficial owners whose Shares are held at a brokerage firm or by a bank or other nominee should follow the voting instructions that they received from the nominee.

We are furnishing our proxy materials to all of our stockholders over the Internet rather than in paper form. We believe that this delivery process will lower the costs of printing and distributing our proxy materials and reduce our environmental impact, without impacting our stockholders’ timely access to this important information. Accordingly, stockholders of record at the close of business on the Record Date, March 25, 2025, will receive a Notice of Internet Availability of Proxy Materials (the “Notice”) and may vote at the Annual Meeting. Such stockholders will also receive notice of any postponements or adjournments of the meeting. The Notice is being distributed to stockholders on or about April 10, 2025.

Whether or not you plan to attend the annual meeting, please vote by Internet at your earliest convenience or complete, sign, date and return the proxy card so that your shares will be represented at the meeting. You may choose to attend the meeting virtually and cast your votes online during the meeting even if you vote by Internet or fill out and return a proxy card by mail. You may also revoke your proxy and cast your votes online during the meeting.

By Order of the Board of Directors,

Andrew Grimmig
Chief Legal Officer
DoubleVerify Holdings, Inc.

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Stockholders to be Held on May 21, 2025.

The accompanying Proxy Statement, our 2024 Annual Report to Stockholders and directions on how to participate in the Annual Meeting are available at https://ir.doubleverify.com/sec-filings/annual-report-proxy/.

 

Certain Important Terms

As used in this Proxy Statement, “we,” “us,” “our” and the “Company” mean DoubleVerify Holdings, Inc. and its consolidated subsidiaries, unless the context refers only to DoubleVerify Holdings, Inc. as a corporate entity. We also use the following terms:

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“2017 Equity Plan” means our 2017 Omnibus Equity Incentive Plan

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“2021 Equity Plan” means our 2021 Omnibus Equity Incentive Plan

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“Bonus Plan” means our Annual Bonus Plan

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“IPO” means our initial public offering

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“Providence” means Providence Equity Partners L.L.C., a Delaware limited liability company, and its affiliated funds, certain of which are our stockholders

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“Providence Investor” means Providence VII U.S. Holdings L.P., a Delaware limited partnership

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“SEC” means the U.S. Securities and Exchange Commission

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“DoubleVerify” or “DV” means DoubleVerify Holdings, Inc., a Delaware corporation, without its consolidated subsidiaries

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This section summarizes important information contained in this Proxy Statement and in our 2024 Annual Report to Stockholders (the “Annual Report”), but does not contain all the information that you should consider when casting your vote. Please review the entire Proxy Statement and the Annual Report carefully before voting.

Proposals for Your Vote

Board of Directors Composition

The fundamental duty of the Board is to oversee the Company for the benefit of our stockholders and other stakeholders. It is essential that the Board be composed of directors who are qualified to oversee the development and execution by our management of our business strategies. The Board seeks directors who possess a broad range of skills, expertise and perspectives. The composition of the Board, as reflected in the tables and charts below, demonstrates our commitment to these principles. Our Second Amended and Restated Certificate of Incorporation (the “Certificate of Incorporation”) provides for a classified Board divided into three classes of directors. The Board has pledged to sunset the classified structure within the next three years. The average tenure of a director on our Board is 4.81 years.

Board Composition Summary

Corporate Governance Highlights

Corporate Governance Profile

We have the following structures of the Board that we believe contribute to effective corporate governance:

 

Attributes of our Board of Directors

The Board seeks directors who possess a broad range of skills, experience, expertise and perspectives that position the Board to effectively oversee the Company’s strategies and risks. Our directors were carefully selected for their mix of skills and expertise, which align with, and facilitate effective oversight of, the Company’s strategy. The matrix below summarizes what our Board believes are the key areas of substantive skills and experience. The following matrix does not encompass all experience, qualifications, attributes or skills of our Board. Our directors possess substantive skills and experience in the following key areas, which are relevant to the Board’s oversight of the Company, including the technology and software industries; senior management; corporate finance, audit and accounting; public company board service; operations; and strategic business planning. See “Board and Corporate Governance Practices” below for additional information regarding our director nominee practices.

 

The Board has nominated each of Laura B. Desmond and Rosie Perez for election at the Annual Meeting to serve as Class I directors. The Board believes that each of these nominees continues to have the necessary skills and experience to effectively oversee our business. Each of these nominees currently serves as a director, and each has consented to being named in this Proxy Statement and has agreed to serve if elected.

The Board recommends that you vote FOR the election of each of Laura B. Desmond and Rosie Perez.

If elected, each of these individuals will serve as a Class I director until the 2028 Annual Meeting of Stockholders and until such director’s successor has been elected and qualified, or until such director’s earlier death, resignation or removal. The relevant experiences, qualifications, attributes or skills of each nominee that led the Board to recommend the above persons as a nominee for director are described in “Board and Corporate Governance Practices—Board Composition.”

Unless otherwise instructed, the proxyholders will vote proxies FOR the nominees of the Board. The Board has no reason to believe that any of its nominees will be unable or unwilling to serve if elected. However, if any of the Board’s nominees should become unable for any reason or unwilling for good cause to serve as a director at any point before the Annual Meeting or any adjournment or postponement of the meeting, the Board may reduce the size of the Board or nominate another candidate for election as a Class I director. If the Board nominates a new candidate, unless otherwise provided, the form of proxy attached to this Proxy Statement permits the proxyholders to use their discretion to vote for that candidate.

At the 2023 Annual Meeting of Stockholders, our stockholders indicated by a non-binding advisory vote, that they agreed with the Board’s recommendation that it solicit annually the approval, on an advisory and non-binding basis, of the compensation of our named executive officers as a whole (“Say-on-Pay”). Accordingly, the Company adopted a policy that is consistent with that indication.

This non-binding advisory vote is intended to address the overall compensation of our named executive officers and our compensation philosophy and practices described in this Proxy Statement, but not any specific item of compensation. The compensation of our named executive officers subject to this proposal is disclosed in the section titled “Compensation Discussion and Analysis,” the compensation tables, and the related narrative disclosure contained in this Proxy Statement. As discussed in this Proxy Statement, we believe that our compensation program aligns the attraction, motivation and retention of our executive officers with promoting the interests of our stockholders.

The Board recommends our stockholders vote, on a non-binding advisory basis, “FOR” the following resolution:

“RESOLVED, that the stockholders approve, in a non-binding advisory vote, the compensation paid to the Company’s named executive officers, as disclosed in this Proxy Statement.”

Approving the Say-on-Pay vote requires the affirmative vote of a majority of the voting power of the Shares present virtually or by proxy during the Annual Meeting and entitled to vote thereon. Abstentions are considered shares present and entitled to vote on this proposal and, thus, will have the same effect as a vote “AGAINST” each of the proposed voting frequencies. Broker non-votes will have no effect on the outcome of this proposal.

As an advisory vote, the result of this proposal is non-binding. Although the vote is non-binding, the Board and the Compensation Committee of the Board (the “Compensation Committee”) value the opinions of our stockholders in this matter and, will consider the outcome of this vote when making future decisions regarding the compensation of our named executive officers.

The Audit Committee of the Board (the “Audit Committee”) is responsible for the appointment, compensation, retention and oversight of our independent registered public accounting firm (“independent auditor”) and annually evaluates the independent auditor’s qualifications, performance and independence.

The Audit Committee has appointed Deloitte & Touche LLP (“Deloitte”) as our independent auditor for the fiscal year ending December 31, 2025. Deloitte has served as the independent auditor for the Company since 2019. Deloitte’s background knowledge of the Company, combined with its industry expertise, has enabled it to carry out its audits of our financial statements with effectiveness and efficiency. The members of the Audit Committee believe that the continued retention of Deloitte as our independent auditor is in the best interest of the Company and its stockholders. In determining whether to reappoint Deloitte, the Audit Committee considered factors such as:

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Deloitte’s independence and objectivity;

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Deloitte’s and the lead engagement partner’s capability and expertise in handling the breadth and complexity of our operations;

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Deloitte’s tenure as independent auditor for the Company;

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historical and recent performance of Deloitte, including the extent and quality of communications with members of the Audit Committee; and

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the impact of a change in the independent auditor.

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The Audit Committee is involved in the selection of Deloitte’s lead engagement partner and ensures that the lead partner’s engagement is limited to no more than five consecutive years of service in that role (in accordance with SEC rules).

We request that our stockholders ratify the appointment of Deloitte as our independent auditor for fiscal year 2025. If the stockholders do not ratify such appointment, the Audit Committee will take note and may reconsider its retention of Deloitte. If such appointment is ratified, the Audit Committee will still have the discretion to replace Deloitte at any time during the year. Representatives of Deloitte are expected to be present at the Annual Meeting and will have the opportunity to make a statement. They will also be available to respond to questions from stockholders regarding their audit of our consolidated financial statements for fiscal year 2024.

Fees Paid to Deloitte

The following table presents, for the years ended December 31, 2023 and 2024, fees for professional services rendered by Deloitte for the audit of our annual financial statements, audit-related services, tax services and all other services. In accordance with the SEC’s definitions and rules, “audit fees” are fees we paid Deloitte for professional services for the audit of our Consolidated Financial Statements included in our Annual Report on Form 10-K, review of the financial statements included in our quarterly reports on Form 10-Q and services that are normally provided by Deloitte in connection with statutory and regulatory filings or engagements; “audit-related fees” are fees for assurance and related services that are reasonably related to the performance of the audit or review of our financial statements; “tax fees” are fees for tax compliance, tax advice and tax planning; and “all other fees” are fees for any products and services provided by Deloitte not included in the first three categories.

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(1)

Audit fees include fees related to the audits or reviews of the Company’s financial statements and other services associated with regulatory filings, including in connection with the acquisition of Scibids Technology SAS.

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(2)

Includes fees for professional services provided in connection with our secondary public offerings, including comfort letters, consents, and review of documents filed with the SEC.

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(3)

Includes services rendered in connection with tax planning, compliance and tax return preparation.

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(4)

Includes subscription fees of Deloitte software.

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Pre-Approval Policies and Procedures

Pursuant to its charter, the Audit Committee is responsible for engaging, setting compensation for and reviewing the performance of the independent registered public accounting firm. As such, the Audit Committee approves all audit and permitted non-audit related services that our independent registered public accounting firm provides to us prior to each engagement pursuant to procedures it has established. All of the services relating to the fees described in the table above were pre-approved by our Audit Committee in accordance with the procedures described herein.

Audit Committee Report

The Audit Committee is organized under a charter that is reviewed annually by the Audit Committee. Pursuant to the Audit Committee charter, our management is responsible for the preparation, presentation and integrity of our financial statements, the application of accounting and financial reporting principles and our internal controls and procedures designed to assure compliance with accounting standards and applicable laws and regulations. The independent registered public accounting firm is responsible for auditing our financial statements and expressing an opinion as to their conformity with accounting principles generally accepted in the United States of America.

In the performance of its oversight function, the Audit Committee reviewed and discussed the audited financial statements of the Company with management and with the independent registered public accounting firm. The Audit Committee also discussed with the independent registered public accounting firm the matters required to be discussed by the applicable requirements of the Public Company Accounting Oversight Board (“PCAOB”) and the SEC. In addition, the Audit Committee received the

 

written disclosures and the letter from the independent registered public accounting firm required by applicable requirements of the PCAOB regarding the independent registered public accounting firm’s communications with the Audit Committee concerning independence, and discussed with the independent registered public accounting firm their independence.

Based upon the review and discussion described above, the Audit Committee recommended to the Board that the audited financial statements of the Company be included in the Annual Report on Form 10-K for the fiscal year ended December 31, 2024 filed with the SEC.

Submitted by the Audit Committee of the Company’s Board of Directors:

Rosie Perez (Chairperson)
Kelli Turner
Gary Swidler

The information contained in this Audit Committee Report shall not be deemed to be (1) “soliciting material,” (2) “filed” with the SEC, (3) subject to Regulations 14A or 14C of the Exchange Act, or (4) subject to the liabilities of Section 18 of the Exchange Act. No portion of this Audit Committee Report shall be deemed to be incorporated by reference into any filing under the Securities Act or the Exchange Act, through any general statement incorporating by reference in its entirety the Proxy Statement in which this report appears, except to the extent that the Company specifically incorporates this report or a portion of it by reference. In addition, this report shall not be deemed filed under either the Securities Act or the Exchange Act.

 

The following table sets forth certain information as of March 25, 2025 with respect to the beneficial ownership of the Shares by (i) each person known to own beneficially more than five percent of the Shares; (ii) each of our directors and director nominees; (iii) each of our named executive officers; and (iv) all of our current executive officers, directors and director nominees as a group.

The amounts and percentages of shares beneficially owned are reported on the basis of regulations of the SEC governing the determination of beneficial ownership of securities. Under SEC rules, a person is deemed to be a “beneficial owner” of a security if that person has or shares voting power or investment power, which includes the power to dispose of or to direct the disposition of such security. A person is also deemed to be a beneficial owner of any securities of which that person has a right to acquire beneficial ownership within 60 days. Securities that can be so acquired are deemed to be outstanding for purposes of computing such person’s ownership percentage, but not for purposes of computing any other person’s percentage. Under these rules, more than one person may be deemed to be a beneficial owner of the same securities, and a person may be deemed to be a beneficial owner of securities as to which such person has no economic interest.

Percentage computations are based on 162,477,676 Shares outstanding as of March 25, 2025. Except as otherwise indicated in the footnotes to the table, each of the beneficial owners listed has, to our knowledge, sole voting and investment power with respect to the indicated Shares. Unless otherwise set forth in the footnotes to the table, the address for each listed stockholder is 462 Broadway, New York, NY 10013.

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*

Less than one percent.

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(1)

Represents Shares held by Providence VII U.S. Holdings L.P. Providence VII U.S. Holdings L.P.’s general partner is Providence Equity GP VII-A L.P., and limited partners are Providence VII Global Holdings L.P. and Providence Equity Partners VII-A L.P. Providence VII Global Holdings L.P.’s general partner is Providence Equity GP VII-A L.P., and limited partner is Providence Equity Partners VII L.P. Providence Equity Partners VII L.P.’s general partner is Providence Equity GP VII L.P., whose general partner is PEP VII International Ltd. The sole shareholder of PEP VII International Ltd. is Providence Fund Holdco (Domestic ECI) L.P., whose general partner is Providence Managing Member L.L.C. Providence Equity Partners VII-A L.P.’s general partner is Providence Equity GP VII-A L.P., whose general partner is PEP VII-A International Ltd. The sole shareholder of PEP VII-A International Ltd. is Providence Fund Holdco (International) L.P., whose general partner is Providence Holdco (International) GP Ltd. Each of Providence Managing Member L.L.C. and Providence Holdco (International) GP Ltd. is controlled by R. Davis Noell, J. David Phillips, Karim A. Tabet, Andrew A. Tisdale and Michael J. Dominguez. Investment and voting decisions with respect to shares held by Providence VII U.S. Holdings L.P. are made by Providence Equity GP VII-A L.P. Each of R. Davis Noell, J. David Phillips, Karim A. Tabet, Andrew A. Tisdale and Michael J. Dominguez expressly disclaims beneficial ownership of the Shares held by Providence VII U.S. Holdings L.P. The address for each of Providence VII U.S. Holdings L.P., Providence Equity GP VII-A L.P., R. Davis Noell, J. David Phillips, Karim A. Tabet, Andrew A. Tisdale and Michael J. Dominguez is c/o Providence Equity Partners L.L.C., 50 Kennedy Plaza, 18th Floor, Providence, Rhode Island 02903. Excludes 168,361 Shares held by Providence Butternut Co-Investment L.P.

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(2)

The number of Shares is based on the Schedule 13G filed February 5, 2025 by BlackRock, Inc. The address for BlackRock, Inc. is 50 Hudson Yards, New York, NY 10001.

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(3)

The number of Shares is based on the Schedule 13G filed September 10, 2024 by The Vanguard Group. The address for The Vanguard Group is 100 Vanguard Blvd. Malvern, PA 19355.

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(4)

Includes Shares that current directors and executive officers have the right to acquire prior to May 25, 2025 through the exercise of stock options and/or vesting of restricted stock units (“RSUs”): Mark Zagorski has the right to acquire 2,536,449 Shares; Nicola Allais has the right to acquire 1,242,642 Shares; Julie Eddleman has the right to acquire 123,861 Shares; Andrew Grimmig has the right to acquire 627,094 Shares; Laura B. Desmond (through the Laura B. Desmond Revocable Trust, for which Ms. Desmond is trustee) has the right to acquire 48,539 Shares; and each of Sundeep Jain, Rosie Perez, Kelli Turner, Lucy Stamell Dobrin, R. Davis Noell, Gary Swidler and Scott Wagner (through Hilltopper LLC, which is wholly-owned by Mr. Wagner) has the right to acquire 10,724 Shares. Beneficial ownership also includes 84,375 vested RSUs held by Mr. Zagorski, which will settle in Shares following Mr. Zagorski’s separation from service; 19,907 vested RSUs held by Ms. Desmond, 9,183 of which will settle in Shares on the earlier of (i) March 2027 and (ii) Ms. Desmond’s end of service as a Director (in which case the shares will be delivered in five annual installments commencing in the year of termination) and 10,724 will settle in Shares on the earlier of (i) January 2026 and (ii) Ms. Desmond’s end of service as a Director (in which case the shares will be delivered in a lump sum in the year of termination) and 9,183 vested RSUs held by Ms. Turner, which will settle in Shares following Ms. Turner’s end of service as a Director (in which case the shares will be delivered in five annual installments commencing in the year of termination). All current directors and executive officers as a group have the right to acquire 4,769,324 Shares prior to May 25, 2025 through the exercise of stock options and/or vesting of RSUs.

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(5)

Represents Shares held by the Laura B. Desmond Revocable Trust, for which Laura B. Desmond is trustee.

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(6)

Does not include Shares held by Providence Equity Partners L.L.C. managed funds. R. Davis Noell is Senior Managing Director and Co-Head of North America and Lucy Stamell Dobrin is a Managing Director of Providence Equity Partners L.L.C. Each of them expressly disclaims beneficial ownership of the Shares held by the Providence Equity Partners L.L.C. managed funds. The address for each of R. Davis Noell and Lucy Stamell Dobrin is c/o Providence Equity Partners L.L.C., 50 Kennedy Plaza, 18th Floor, Providence, Rhode Island 02903.

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(7)

Represents Shares held by Hilltopper LLC, which is wholly-owned by Mr. Wagner.

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Compensation Discussion and Analysis

Introduction

This Compensation Discussion and Analysis provides information regarding the 2024 compensation program for our “Named Executive Officers” or “NEOs”. For 2024, our NEOs were:

This Compensation Discussion and Analysis describes material elements of our executive compensation program during 2024. It also provides an overview of our executive compensation philosophy, including our principal compensation policies and practices. Finally, it analyzes how and why the Compensation Committee and our Board arrived at the specific compensation decisions for our Named Executive Officers in 2024 and discusses the key factors that were considered in determining their compensation.

Executive Summary

Who We Are

We are one of the industry’s leading media effectiveness platforms that leverages artificial intelligence to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Our company was founded in 2008 and we introduced our first brand safety and suitability solution in 2010. As the global digital advertising market has evolved, we have continued to expand our capabilities through new product innovation and partnerships across emerging programmatic media buying platforms and digital media channels, including social and CTV.

2024 Business Highlights

2024 showed strong financial performance marked by significant achievements across our business. 2024 business highlights included the following:

2024 Executive Compensation Highlights

Based on our overall operating environment and these results, our Board took the following key actions with respect to the compensation of our NEOs for and during 2024:

 

 

Relationship Between Pay and Performance

We design our executive compensation program to align the attraction, motivation, and retention of our executive officers with the goal of promoting the interests of our stockholders. In an effort to achieve this balance and to motivate and reward individual initiative and effort, we seek to ensure that a meaningful portion of our executive officers’ annual target total direct compensation opportunity is both “at-risk” and variable in nature.

These variable pay elements ensure that, each year, a substantial portion of our executive officers’ target total direct compensation is contingent (rather than fixed) in nature, with the amounts ultimately payable subject to variability above or below target levels commensurate with our actual performance. We believe that these compensation elements provide balanced incentives for our executive officers to meet our business objectives and drive long-term growth.

Executive Compensation Policies and Practices

We endeavor to maintain sound governance standards consistent with our executive compensation policies and practices. The Compensation Committee reviews our executive compensation program on an annual basis to ensure consistency with our short-term and long-term goals given the dynamic nature of our business and the market in which we compete for executive talent. The following summarizes our executive compensation-related policies and practices that were in effect during 2024:

 

What We Do

 

What We Don’t Do

Stockholder Advisory Vote on Our Named Executive Officer Compensation

At our 2024 Annual Meeting of Stockholders, we held our initial non-binding, advisory vote on the compensation of our Named Executive Officers (commonly known as a “Say-on-Pay” vote) and approximately 93.5% of the votes cast (for, against, and abstentions) approved our executive compensation program for 2023. Prior to our 2024 Annual Meeting of Stockholders, the Compensation Committee introduced PSU awards (granted in December 2023) into our long-term incentive compensation program. Following this Say-on-Pay vote and based in part on the strong level of support for our executive compensation program demonstrated by this vote and an analysis of competitive market data, our Board and the Compensation Committee determined not to implement any significant changes to the elements of our executive compensation program for 2025, although for the reasons described above, our Board determined to change the timing of the grant of our long-term equity incentive awards. Our Board and the Compensation Committee intend to regularly consider the result of the Say-on-Pay vote in determining the compensation of our executive officers, including our NEOs.

We value the opinions of our stockholders. Stockholder feedback, including through direct discussions and future Say-on-Pay votes, will be reported to our Board throughout the year. Our goal is to be responsive to our stockholders and ensure we understand and address their concerns and observations. Our Board and the Compensation Committee will consider the outcome of our Say-on-Pay vote, as well as feedback received throughout the year, when making compensation decisions for our executive officers.

At our 2023 Annual Meeting of Stockholders, we conducted a non-binding stockholder advisory vote on the frequency of future Say-on-Pay votes (commonly known as a “Say-When-on-Pay” vote). Our stockholders expressed a preference for holding future Say-on-Pay votes on an annual, rather than a biennial or triennial, basis. Consistent with the recommendation of our Board and in recognition of this preference and other factors considered, our Board has determined that, until the next Say-When-on-Pay vote, we will hold annual Say-on-Pay votes.

 

Executive Compensation Philosophy and Objectives

We structure the annual compensation of our executive officers using three principal elements: base salary, annual cash bonus opportunities, and long-term equity incentive opportunities in the form of equity awards.

We have not adopted policies or employed guidelines for allocating compensation between current and long-term compensation, between cash and non-cash compensation, or among different forms of non-cash compensation. As described below, the Compensation Committee considers a variety of factors in formulating and proposing the appropriate yearly mix among such compensatory elements, including our compensation philosophy and the value of outstanding equity awards granted in prior years.

Succession Planning and Personnel Decisions

The Compensation Committee and our Board regularly review our executive management succession plan to enable business continuity in the event a senior leader departs from the Company. The review includes a discussion of potential successors, including qualified internal candidates along with external candidates, an evaluation of their readiness for the role, and a discussion of development or other opportunities to prepare them for the role. We discuss development plans for potential successors identifying specific skills, training, or other development opportunities to help such individuals prepare for the position.

Compensation-Setting Process

Role of the Compensation Committee

The Compensation Committee discharges many of the responsibilities of our Board relating to the compensation of our executive officers, including our NEOs, and presents compensation recommendations to our Board for approval pursuant to its charter. The Board reviews the Compensation Committee’s recommendations and approves the compensation of our executive officers, including our NEOs. Similarly, the Compensation Committee develops and presents recommendations to our Board for approval with respect to the compensation of the non-employee members of our Board. The Compensation Committee has the overall responsibility for overseeing our compensation and benefits policies generally, and overseeing and evaluating the compensation plans, policies, and practices applicable to our executive officers.

In carrying out its responsibilities, the Compensation Committee evaluates our compensation policies and practices with a focus on the degree to which these policies and practices reflect our executive compensation philosophy, develops strategies and makes recommendations that it believes further our philosophy or align with developments in best compensation practices and reviews the performance of our executive officers when making recommendations with respect to their compensation.

 

The Compensation Committee’s authority, duties, and responsibilities are further described in its charter, which is reviewed annually and revised and updated as warranted. The charter of the Compensation Committee is available without charge at https://ir.doubleverify.com/corporate-governance/governance-documents.

The Compensation Committee retains a compensation consultant (as described below) to provide support in its review and assessment of our executive compensation program; however, the Compensation Committee exercises its own judgment in developing recommendations to the Board with respect to the compensation of our executive officers, including our NEOs.

Setting Target Total Direct Compensation

The Compensation Committee conducts an annual review of the compensation arrangements of our executive officers, including our NEOs, typically during the fourth quarter in respect of the upcoming fiscal year. As part of this review, the Compensation Committee evaluates the base salary levels, annual cash bonus opportunities, and long-term incentive compensation opportunities of our executive officers and all related performance criteria.

The Compensation Committee does not establish a specific target for formulating the compensation opportunities of our executive officers. In developing recommendations about the compensation of our executive officers, the members of the Compensation Committee rely primarily on their general experience and subjective considerations of various factors, including the following:

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Our executive compensation program objectives;

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Our performance against the financial, operational, and strategic objectives established by the Compensation Committee and our Board;

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Each individual executive officer’s knowledge, skills, experience, qualifications, and tenure relative to other similarly situated executives at the companies in our compensation peer group and, in certain instances, selected broad-based compensation surveys;

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The scope of each executive officer’s role and responsibilities compared to other similarly situated executives at the companies in our compensation peer group and, in certain instances, selected broad-based compensation surveys;

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•

The prior performance of each individual executive officer, based on a subjective assessment of such executive officer’s contributions to our overall performance, ability to lead the executive officer’s business unit or function, and work as part of a team, all of which reflect our core values;

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The potential of each individual executive officer to contribute to our long-term financial, operational, and strategic objectives;

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•

The retention risk (and related replacement cost) of each individual executive officer;

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•

Our CEO’s compensation relative to that of our executive officers, and compensation parity among our executive officers;

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Our financial performance relative to our peers;

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•

The compensation practices of our compensation peer group and the companies in selected broad-based compensation surveys and the positioning of each executive officer’s compensation in a ranking of peer company compensation levels based on an analysis of competitive market data; and

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•

The recommendations of our CEO with respect to the compensation of our executive officers (except with respect to his own compensation).

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These factors provide the framework for formulating and developing recommendations regarding the compensation opportunity for each executive officer, including each NEO. No single factor is determinative in developing these recommendations, nor is the impact of any individual factor on the determination of pay levels quantifiable.

The Compensation Committee does not assign any predetermined weight to these factors, nor does it apply any formulas in developing its compensation recommendations for our executive officers. The

 

members of the Compensation Committee consider this information in light of their individual experience, knowledge of the Company, knowledge of the competitive market, knowledge of each executive officer, and business judgment in formulating and making their recommendations.

The Compensation Committee does not engage in formal benchmarking against other companies’ compensation programs or practices to establish our compensation levels or make specific compensation recommendations with respect to our executive officers. Instead, in formulating and developing its recommendations, the Compensation Committee reviews information summarizing the compensation paid at a representative group of peer companies, to the extent that the executive positions at these companies are considered comparable to our positions and informative of the competitive environment and more broad-based compensation surveys to gain a general understanding of market compensation levels.

Finally, the Compensation Committee takes accounting considerations into account in designing compensation plans and arrangements for our executive officers and other employees. Chief among these is Financial Accounting Standards Board Accounting Standards Codification Topic 718 (“ASC Topic 718”), the standard which governs the accounting treatment of certain stock-based compensation. Among other things, ASC Topic 718 requires us to record a compensation expense in our income statement for all equity awards granted to our executive officers and other employees. This compensation expense is reported in the compensation tables below, even though recipients may never realize any value from their equity awards.

Role of Management

In discharging its responsibilities, the Compensation Committee works with members of our management, including our CEO. Our management assists the Compensation Committee by providing information on corporate and individual performance, market compensation data, and management’s perspective on compensation matters. The Compensation Committee solicits and reviews our CEO’s proposals with respect to program structures, as well as his recommendations for adjustments to annual cash compensation, long-term incentive compensation opportunities, and other compensation-related matters for our executive officers, including our NEOs (except with respect to his own compensation), based on his evaluation of their performance for the prior year.

As part of our annual executive compensation process, our CEO reviews the performance of our other executive officers, including our other NEOs, based on each individual’s level of success in accomplishing the business objectives established for such executive officer for the year and his or her overall performance during that year, and then shares these evaluations with, and makes recommendations to, the Compensation Committee for each element of compensation as described above. The annual business objectives for each executive officer are developed through mutual discussion and agreement between our CEO and the executive officers and take into account our business objectives, which are reviewed with our Board.

The Compensation Committee reviews and discusses with our CEO his proposals and recommendations and considers them as one factor in formulating and developing its recommendations to the Board with respect to the compensation of our executive officers, including our NEOs. Our CEO also attends meetings of our Board and the Compensation Committee at which executive compensation matters are addressed, except with respect to discussions involving his own compensation.

Role of Compensation Consultant

The Compensation Committee has the sole authority to retain an external compensation consultant to assist it by providing information, analysis, and other advice relating to our executive compensation program and the recommendations resulting from its annual executive compensation review, including the authority to approve the consultant’s reasonable fees and other retention terms.

In 2024, the Compensation Committee engaged Compensia, Inc. (“Compensia”), a national compensation consulting firm, to serve as its independent compensation consultant to advise on executive compensation matters, including competitive market pay practices for our executive officers, including our NEOs, and with the data analysis and selection of the compensation peer group. Under the terms of the engagement,

 

Compensia reports directly to the Compensation Committee and its chair, and serves at the discretion of the Compensation Committee, which reviews the engagement annually.

During 2024, Compensia attended the meetings of the Compensation Committee (both with and without management present) as requested and provided various services, including the following: the review, analysis, and updating of our compensation peer group; the review and analysis of the various compensation elements and opportunities of our executive officers, including our NEOs and a review and analysis of the compensation of the non-employee members of our Board, as analyzed against competitive market data based on the companies in our compensation peer group and, in the case of our executive officers, selected compensation surveys; assessment of executive compensation trends; a review and analysis of our equity strategy and utilization; a compensation risk assessment; assistance with the preparation of the compensation discussion and analysis; and support on other ad hoc matters throughout the year.

In 2024, Compensia did not provide any other services to the Compensation Committee or to us.

The Compensation Committee has evaluated its relationship with Compensia to ensure that it believes that such a firm is independent from management. This review process included a review of the services that Compensia provided, the quality of those services, and the fees associated with the services provided during 2024. Based on this review, as well as consideration of the factors affecting independence set forth in Exchange Act Rule 10C-1(b)(4) and the listing standards of the NYSE and such other factors as were deemed relevant under the circumstances, the Compensation Committee has determined that no conflict of interest was raised as a result of the work performed by Compensia.

Competitive Positioning

The Compensation Committee believes that peer group comparisons are useful guides to measure the competitiveness of our executive compensation program and related policies and practices. For purposes of assessing our executive compensation against the competitive market, the Compensation Committee reviews and considers the compensation levels and practices of a select group of peer companies. This compensation peer group consists of technology companies that are similar to us in terms of revenue, market capitalization, and industry focus. The competitive data drawn from this compensation peer group is one of several factors that the Compensation Committee uses to formulate and develop its recommendations to our Board with respect to the compensation of our executive officers, including our NEOs.

In mid-2023, the Compensation Committee directed Compensia to review and update the compensation peer group used to analyze and establish the compensation of our executive officers for 2024 to reflect current market conditions, to remove acquired or to be acquired companies and those which fell meaningfully above or below best practice size ranges, and to retain key peer companies identified by management and/or the Compensation Committee. Subsequently, in mid-2024, the Compensation Committee directed Compensia to once again review and update the compensation peer group for use in analyzing and establishing the compensation of our executive officers for 2025.

In identifying and selecting the companies that comprise the updated compensation peer group, Compensia considered the following primary criteria set forth in the table below.

The Compensation Committee uses data drawn from the companies in our compensation peer group, as well as data from custom data sets drawn from the Radford Global Technology Survey database (including a survey result of the available companies in our compensation peer group and a survey result of U.S. technology companies with revenues between $100 million and $1 billion), to evaluate the competitive market when developing its recommendations for the annual total direct compensation packages for our executive officers, including base salary, target annual cash bonus opportunities, and long-term incentive compensation opportunities.

The Compensation Committee reviews our compensation peer group periodically as it deems appropriate and make adjustments to its composition if warranted, taking into account changes in both our business and the businesses of the companies in the peer group.

 

 

Compensation Elements

Generally, our executive compensation program consists of three principal elements—base salary, annual cash bonus opportunities, and long-term incentive compensation in the form of equity awards:

Base Salary

Base salary represents the fixed portion of the compensation of our executive officers, including our NEOs, and is an important element of compensation intended to attract and retain highly talented individuals. Generally, we use base salary to provide each executive officer with a specified level of cash compensation during the year with the expectation that the executive officer will perform such individual’s responsibilities to the best of the executive officer’s ability and in our best interests.

Generally, we establish the initial base salaries of our executive officers through arm’s-length negotiation at the time of hire, taking into account the individual’s position, qualifications, experience and prior salary level, the base salaries of our other executive officers, and a competitive market analysis using data from the companies in our compensation peer group. Thereafter, the Compensation Committee reviews the base salaries of our executive officers each year as part of its annual review of our executive compensation program, with input from our CEO (except with respect to his own base salary) and develops recommendations for adjustments as it determines to be reasonable and necessary to reflect the scope of an executive officer’s performance, individual contributions and responsibilities, position in the case of a promotion, and market conditions.

In December 2023, the Compensation Committee reviewed the base salaries of our executive officers, including our NEOs, taking into consideration a competitive market analysis prepared by its compensation consultant and the recommendations of our CEO (except with respect to his own base salary), as well as the other factors described in “Compensation-Setting Process—Setting Target Total Direct Compensation” above. Following this review, the Compensation Committee recommended to the Board that they adjust the base salaries of each of our executive officers to bring their base salaries to levels that were comparable to those of similarly-situated executives in the competitive marketplace. In recommending the adjustment to our CEO’s annual base salary, the Compensation Committee, following consultation with the other non-employee members of our Board, noted that, in recent years, his annual base salary had been below the 50th percentile of the competitive market and that, in view of his performance and relative importance to our future success, and adjustment taking him to a position that was above the 50th percentile and consistent with the annual base salaries of the chief executive officers of various companies in our industry sector was reasonable and appropriate. Subsequently, the Board approved these recommendations.

 

The base salaries of our NEOs as determined for 2024 were as follows:

These base salaries were effective January 1, 2024.

The base salaries actually paid to our NEOs during 2024 are set forth in the “2024 Summary Compensation Table” below.

Annual Cash Bonuses

We use an annual cash bonus plan to motivate our executive officers, including our NEOs, to achieve our annual business goals. In February 2024, the Compensation Committee recommended, and the Board approved, the Bonus Plan for 2024 (the “2024 Bonus Plan”) to provide incentives for our executive officers to meet or exceed certain business and financial objectives set by the Compensation Committee, after considering our 2024 annual operating plan.

In December 2023, as part of its annual review of our executive compensation program, the Compensation Committee reviewed the target annual cash bonus opportunities of our executive officers, including our NEOs, taking into consideration a competitive market analysis prepared by its compensation consultant and the recommendations of our CEO (except with respect to his own target annual cash bonus opportunity), as well as the other factors described in “Compensation-Setting Process—Setting Target Total Direct Compensation” above. Following this review, the Compensation Committee recommended to the Board that it maintain the target annual cash bonus opportunity for our CEO and Ms. Eddleman at their 2023 levels and increase the target annual cash bonus opportunities for certain of our executive officers, including an increase to 75% of his annual base salary for Mr. Allais and an increase to 65% of his annual base salary for Mr. Grimmig. Subsequently, the Board approved these recommendations.

Potential annual cash bonuses for our NEOs under the 2024 Bonus Plan could range from zero to 140% of their target annual cash bonus opportunity.

 

2024 Bonus Plan Performance Metrics

In February 2024, the Compensation Committee determined to use the same performance measures that it had selected for 2023 in the 2024 Bonus Plan:

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“Revenue” ​(weighted 50%) meant our total revenue for 2024 as determined under generally accepted accounting principles (“GAAP”);

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•

“Adjusted EBITDA” ​(weighted 30%) meant our earnings before interest, taxes, depreciation, and amortization, which is a non-GAAP financial measure, determined as described on page 56 of our Annual Report on Form 10-K for the fiscal year ended December 31, 2024; and

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•

Our “Key Performance Indicators” ​(weighted 20%) included meeting or exceeding pre-established targets for Attention and Scibids revenue, respectively, meeting or exceeding a pre-established target of social measurement revenue, (including a specified target in new Newsfeed revenue), meeting or exceeding a pre-established revenue per FTE equivalent target, holding client churn to a preestablished target or less of total in-year revenue, and meeting or exceeding a preestablished percentage of measurement revenue from outside North America, each as set forth in our annual operating plan.

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With respect to the bonuses earned by our executive officers, including our NEOs, in 2024, the bonus performance levels and potential payouts for the financial performance measures were set as follows:

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(1)

Bonus payouts are to be determined by linear interpolation between the threshold and target and target and maximum performance levels.

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For 2024, the payout under the 2024 Bonus Plan was to be measured over the full year (measured from January 1st to December 31st).

2024 Bonus Payout

In February 2025, the Compensation Committee approved annual bonus awards to the participants in the 2024 Bonus Plan, including our NEOs. Based on the 2024 performance measures established by the Compensation Committee in February 2024, the Compensation Committee determined we achieved a revenue achievement percentage of 91%, an adjusted EBITDA achievement percentage of 98%, and a KPI achievement percentage of 50%, based on our average overall performance against all KPIs. These achievement percentages correlated to a 53% performance payout for revenue and 92% performance payout for adjusted EBITDA. Applying the relative weighting of each of these performance measures, this resulted in an aggregate performance payout percentage of 64%. Consequently, the Compensation Committee approved the following annual cash bonus payouts for our NEOs for 2024:

 

The annual bonuses actually paid to our NEOs for 2024 are set forth in the “2024 Summary Compensation Table” below.

Long-Term Equity Incentive Compensation

As a technology company that encounters significant competition for qualified personnel, long-term incentive compensation plays a critical role in our ability to attract, hire, motivate, and reward qualified and experienced executive officers. The use of long-term incentive compensation in the form of equity awards is necessary for us to compete for qualified executive officers without significantly increasing cash compensation, and we consider it to be the most important element of our executive compensation program. We use equity awards to incentivize and reward our executive officers, including our NEOs, for long-term corporate performance based on the value of our common stock and, thereby, to align their interests with the interests of our stockholders. The realized value of these equity awards bears a direct relationship to our stock price, and, therefore, these awards are an incentive for our executive officers to create value for our stockholders. Further, because our equity awards for executive officers, including our NEOs, typically are earned and/or vest over a multi-year period, equity awards also help us retain our executive officers in a highly competitive market.

No 2024 Annual Equity Awards

During 2024, our Board and the Compensation Committee decided to change the timing of the annual “refresh” equity awards to our executive officers, including our NEOs, from the last fiscal quarter of the immediately preceding year to the first quarter of the current fiscal year. Consequently, having granted equity awards to our executive officers in December 2023 as part of their target total direct compensation opportunities for 2024, our Board and the Compensation Committee determined not to grant annual “refresh” equity awards to our executive officers in 2024. Thus, for purposes of the row entitled “2024” in the 2024 Summary Compensation Table, the “Stock Awards” and “Total” columns include no equity award value. For more information about the future timing of annual “refresh” equity awards to be granted to our executive officers, including our NEOs, see “Executive Summary—2024 Compensation Highlights—​Equity Awards Timing Transition” above.

2025 Annual Equity Awards

In March 2025, the Compensation Committee recommended and our Board approved the grant of annual “refresh” equity awards to our NEOs consisting of PSU awards with performance-based and time-based vesting requirements that may be earned and settled for shares of our common stock and RSU awards with time-based vesting requirements that may be settled for shares of our common stock to motivate and reward our executive officers, including our NEOs, for sustained, long-term increases in the value of our common stock. PSU awards underscore and strengthen our “pay-for-performance” compensation philosophy because they are only earned upon achievement of a key performance goal that drives our business and our stockholder value. Therefore, these awards increase the alignment between the interests of our executive officers and stockholders. Since RSU awards have value to the recipient even in the absence of stock price appreciation, we believe that we are able to incentivize and retain our executive officers during periods of market volatility and result in using fewer shares of our common stock than would be necessary if we used other equity vehicles, such as stock options, to provide an equity stake in the Company. Since the value of RSU awards increases with any increase in the value

 

of the underlying shares, RSU awards also provide incentives to our executive officers that are aligned with the interests of our stockholders.

The Compensation Committee recommended that the dollar value of the PSU awards should comprise approximately 50% of each NEO’s 2025 equity award, and the dollar value of the RSU awards should comprise the remaining approximately 50% of the award, and the Board approved such recommendations. The target value of these equity awards and the allocation between PSU awards and RSU awards were formulated by the Compensation Committee and approved by our Board after considering the intensely competitive market in which we operate, the value of our highly experienced executive team and the following factors:

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a competitive market analysis prepared by the Compensation Committee’s compensation consultant;

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the outstanding equity holdings of each executive officer (including the current economic value of his or her unvested equity holdings and the ability of these unvested holdings to satisfy our retention objectives);

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the projected impact of the proposed awards on our earnings;

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the proportion of our total shares outstanding used for annual employee long-term incentive compensation awards (our “burn rate”) in relation to the annual burn rate ranges of the companies in our compensation peer group and other recently-public technology companies;

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the potential voting power dilution to our stockholders in relation to the median practice of the companies in our compensation peer group; and

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the other factors described in “Compensation-Setting Process—Setting Target Total Direct Compensation” above.

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The amounts of the equity awards are intended to provide competitively-sized awards and resulting annual target total direct compensation opportunities that our Board and the Compensation Committee believe are reasonable and appropriate taking into consideration the foregoing factors.

The aggregate dollar value of equity awards granted to our NEOs in March, 2025 were as follows:

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*

The number of RSUs and target PSUs underlying each award was determined based on the 20-day trailing average closing price of our common stock as of the date of grant.

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PSU Awards

As described above, the PSU awards are subject to two distinct and equally weighted performance measures, with 50% of the economic value of such awards being Revenue PSU Awards and 50% being the Relative TSR PSU Awards. The Compensation Committee determined to use our annual revenue as a performance measure for the Revenue PSU Awards, even though it has also been selected as a performance measure for our Bonus Plan for 2025, because of the critical importance of our ability to generate significant revenue growth at this stage of our development. The number of units that may be earned under the Revenue PSU Awards and the Relative TSR PSU Awards are to be determined as follows:

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Revenue PSU Awards—The number of units that may be earned under the Revenue PSU Awards is to be determined pursuant to the following schedule based on our revenue performance in 2025 (the “Revenue Performance Period”):

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(1)

The number of units earned is to be determined by linear interpolation between the threshold and target and target and maximum performance levels.

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The Compensation Committee structured the Revenue PSU awards with a one-year performance period to strike a balance between its desire to use an absolute financial performance measure in the long-term incentive compensation for our executive officers with an acknowledgment of the difficulties inherent in establishing a long-term revenue-based performance goal in an uncertain macroeconomic environment and a volatile industry sector. Although the Compensation Committee carefully considered the implications of using a one-year performance period versus a longer period for this portion of the PSU awards, it ultimately determined that any related issues were outweighed by the desire to avoid unintended consequences or limiting the Compensation Committee’s flexibility as a result of outdated or inapplicable projected revenue estimates in future years.

Following the completion of the Revenue Performance Period and the certification of our revenue results for 2025, the number of units actually earned and eligible to vest will be determined (the “Earned Revenue PSU Units”). Any units that did not become Earned Revenue PSU Units will immediately terminate and be forfeited. One-third of the Earned Revenue PSU Units will vest and be settled upon the certification of our revenue performance level for 2025 and 8.33% of the remaining Earned Revenue PSU Units will vest and settle on each of March 15th, June 15th, September 15th, December 15th of 2026 and 2027, contingent upon an NEO’s continued employment with or service to us through each applicable vesting date. Each Earned Revenue PSU Unit represents a contingent right to receive one share of our common stock for each unit earned for the Revenue Performance Period that subsequently vests.

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Relative TSR PSU Awards—The number of units that may be earned under the Relative TSR PSU Awards will be compared to the Russell 3000 Index and measured over a three-year performance period ending December 31, 2027 (the “Relative TSR Performance Period”):

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(2)

The number of units earned is to be determined by linear interpolation between the threshold and target and target and maximum performance levels.

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Following the completion of the Relative TSR Performance Period and the certification of our relative TSR for such period, the number of units actually earned and vested will be determined (the “Earned Relative TSR PSU Units”). Any units that did not become Earned Relative TSR PSU Units will immediately terminate and be forfeited. Each Earned Relative TSR PSU Unit represents a contingent right to receive one share of our common stock for each unit earned for the Relative TSR Performance Period that subsequently vests.

Upon a change-in-control of the Company:

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the Revenue PSU awards will be converted to time-based RSU awards at the greater of target or actual performance and vest in accordance with their original vesting schedule; and

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the portion of the PSU awards that is subject to our relative TSR performance will be converted to time-based RSU awards based on our performance through the closing of the change-in-control transaction based on the transaction price and vest in accordance with their original vesting schedule.

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In the event a PSU holder’s employment is terminated involuntarily or constructively within 12 months following a change in control, including our NEOs, then the holder’s then-outstanding, unvested converted time-based PSUs will vest. In addition, the PSU awards are subject to payout upon the permanent disability or death of an NEO, with payout limited to the target number of units if such event occurs during a performance period and to the actual number of units earned if such event occurs following the completion of the performance period.

RSU Awards

The RSU awards granted to our NEOs in 2025 vest over a four-year period, with 6.25% of the total number of units subject to an award vesting on March 15, 2025 and 6.25% of the total number of units subject to the award vesting quarterly thereafter for the remaining 15 quarters, contingent upon an NEO’s continued employment with or service to us through each applicable vesting date. Each unit granted pursuant to the RSU awards represents a contingent right to receive one share of our common stock for each unit that vest.

Health and Welfare Benefits

Except with respect to the DoubleVerify Holdings, Inc. Deferred Compensation Plan (the “NQDC”), which is only available to the non-employee members of our Board and senior executives, our executive officers, including our NEOs, are eligible to participate in the same employee benefit plans, and on the same terms and conditions, as all other full-time, salaried U.S. employees, including payment of health care premiums for employees at the level of director and above. These benefits include medical, dental, and vision insurance, an employee assistance program, health and dependent care flexible spending accounts, basic life insurance, accidental death and dismemberment insurance, short-term and long-term disability insurance, commuter benefits, and reimbursement for mobile phone usage.

We provide a Section 401(k) defined contribution retirement savings plan for the benefit of our eligible employees located in the U.S., including our executive officers, under which participants are permitted to contribute a percentage of their compensation on a pre-tax basis, subject to limits in the U.S. Internal Revenue Code of 1986, as amended (the “Code”). We make fully vested matching contributions under the Section 401(k) plan, subject to the discretion of our Board. While the terms of the Section 401(k) plan contemplate discretionary matching contributions to eligible participants of up to 50% of every dollar that such participants contribute up to 4% of their annual base salaries, in recent years the Compensation Committee has approved contributions of 75% of each dollar that a participant contributes up to 4% of their annual base salary. Our executive officers, including our NEOs, are eligible to participate in the Section 401(k) plan on the same basis as our other employees.

We design our employee benefits programs to be affordable and competitive in relation to the market as well as compliant with applicable laws and practices. We adjust our employee benefits programs as needed based upon regular monitoring of applicable laws and practices and the competitive market.

Perquisites and Other Personal Benefits

Currently, we do not view perquisites or other personal benefits as a significant component of our executive compensation program. Accordingly, we do not provide significant perquisites or other personal benefits to our executive officers, including our NEOs, except as generally made available to our employees or in situations where we believe it is appropriate to assist an individual in the performance of such person’s duties, to make the executive officer more efficient and effective, and for recruitment and retention purposes. In 2024, none of our NEOs received perquisites or other personal benefits in amounts equal to or greater than $10,000.

In the future, we may provide perquisites or other personal benefits in limited circumstances, such as those described in the preceding paragraph. All future practices with respect to perquisites or other personal benefits will be approved and subject to periodic review by the Compensation Committee.

Employment Agreements

We have entered into written employment agreements with each of our NEOs. We believe that these agreements were necessary to secure the service of these individuals in a highly competitive job market.

 

Except in the case of the employment agreement with our CEO (whose agreement has a five-year term but may be terminated at any time prior to the expiration of the term by either party), each of these employment agreements does not have a specific term and provides for “at will” employment (meaning that either we or the executive officer may terminate the employment relationship at any time without cause). These employment agreements generally set forth the NEO’s base salary, target annual cash bonus opportunity, and eligibility to receive annual equity awards based upon performance and award guidelines as established by our Board or the Compensation Committee. Ms. Eddleman’s employment agreement provides that she is eligible to receive grants of equity awards having a grant date fair value of not less than $1,500,000 on an annual basis.

In addition, each employment agreement also includes non-compete and employee and customer non-solicitation covenants, effective during the NEO’s employment with us and for at least one-year post-termination. Further, each of our NEOs are also subject to intellectual property assignment and perpetual confidentiality provisions that protect our commercial interests.

These employment agreements also provide that each NEO is eligible to receive severance payments and benefits upon a qualifying termination of employment, as more fully described in “Post-Employment Compensation” below.

For detailed descriptions of the employment arrangements with our NEOs, see “—Narrative Disclosure to Summary Compensation Table—Employment Agreements” and “—Payments and Potential Payments upon Termination or Change in Control.”

Post-Employment Compensation

The employment agreements with our NEOs provide for certain protections in the event of specified involuntary terminations of employment (including a termination of employment by us “without cause” or a resignation of employment for “good reason,” as such terms are defined in the employment agreements and which we refer to as a “qualifying termination”), in exchange for executing and not revoking our separation agreement and release of claims. The applicable provisions of the employment agreements provide reasonable compensation in the form of severance pay and certain limited benefits to a NEO if such individual leaves our employ under certain circumstances to facilitate the NEO’s transition to new employment. Further, we seek to mitigate any potential employer liability and avoid future disputes or litigation by requiring a departing NEO to sign a separation agreement and release of claims in a form and with terms acceptable to us providing for a general release of all claims as a condition to receiving post-employment compensation payments or benefits.

In addition, if Mr. Zagorski’s or Mr. Allais’s employment is terminated in a qualifying termination or by reason of his death or disability, the portion of his stock options and, in the case of Mr. Zagorski, RSU awards that would otherwise have vested between the date of termination and the 12-month anniversary of the date of termination will accelerate and vest in full. In the case of Ms. Eddleman, if her employment is terminated by reason of death, all of her unvested RSU awards granted pursuant to her employment agreement will accelerate and vest in full. In the case of Mr. Grimmig, if his employment is terminated by reason of his death or disability, all of Mr. Grimmig’s unvested RSU awards will accelerate and fully vest. The PSU awards granted to our NEOs are subject to payout upon the permanent disability or death of an NEO, with payout limited to the target number of units if such event occurs during a performance period and to the actual number of units earned if such event occurs following the completion of the performance period.

Beginning with the equity awards granted to our executive officers, including our NEOs, in 2022, the vesting provisions of all stock options and RSU awards with time-based vesting requirements held by our NEOs are “double-trigger,” which means that the vesting of these awards will generally accelerate and vest in full only if there is both a “change in control” of the Company (as defined in the 2021 Equity Plan and the DoubleVerify Holdings Inc. 2017 Equity Incentive Plan) and, a qualifying termination of employment of the applicable NEO. In addition, the PSU awards held by our NEOs are also “double-trigger” and will convert to time-based RSU awards only under such circumstances (as described above).

We believe that having in place reasonable and competitive post-employment compensation arrangements is essential to attracting and retaining highly qualified executive officers. The Compensation Committee

 

does not consider the specific amounts payable under the post-employment compensation arrangements when developing its recommendations with respect to the annual compensation for our NEOs. We do believe, however, that these arrangements are necessary to offer compensation packages that are competitive.

For detailed descriptions of the post-employment compensation arrangements with our NEOs, as well as an estimate of the potential payments and benefits payable under these arrangements, see “—Potential Payments upon Termination or Change in Control.”

Non-Qualified Deferred Compensation Plan

We maintain the DoubleVerify Holdings Inc. Deferred Compensation Plan (the “NQDC”) to provide our executive officers and the non-employee members of our Board with an opportunity to defer base salary, cash fees paid to a non-employee director, cash bonus payments, and other compensation (including equity awards). In addition to elective deferrals, we may make discretionary contributions to be credited to the account of any or all participants, subject to the vesting requirements set forth in the NQDC (though to date we have not made any such contributions).

Each participant’s deferred compensation account is credited with an investment return determined as if the account was invested in one or more investment funds. Each participant elects the investment funds in which such participant’s account will be deemed to be invested. Distributions of vested account balances are made upon death, disability, separation from service, or a specified date. Distributions are to be made in a single cash payment or, at the election of the participant, in annual installments for a period of between two and 10 years in the case of a separation from service or in-service distribution.

Our obligations under the NQDC are general unsecured promises to pay deferred compensation in the future to eligible participants in accordance with the terms of the NQDC from our general assets. Distributions from the NQDC are governed by the Code and the NQDC. We may, at any time, in our sole discretion, terminate the NQDC or amend or modify the NQDC, in whole or in part, except that no such termination, amendment, or modification will have a substantive effect on the benefits provided under the NQDC.

For more information on the participation of our NEOs in the NQDC, see “—Nonqualified Deferred Compensation” below.

Other Compensation Policies

Hedging and Pledging Policies

Our Policy on Trading in Securities requires all directors, officers, and employees of the Company, and their immediate family members and other persons living in their households (“Company Associates”), to consult our Chief Legal Officer prior to engaging in any hedging or pledging transactions involving our equity securities. Any request for pre-clearance of a hedging or similar arrangement must be submitted to our Chief Legal Officer at least 30 days before the proposed execution of documents evidencing the proposed transaction. Our Chief Legal Officer will then determine whether the transaction may proceed and, if so, assist in complying with the SEC’s reporting requirements. Any Company Associate proposing to pledge our equity securities as collateral for a loan must submit a request for pre-clearance to our Chief Legal Officer at least two weeks prior to the proposed execution of documents evidencing the proposed pledge. Our Chief Legal Officer will then determine whether the transaction may proceed. Our Policy on Trading in Securities prohibits our Company Associates from engaging in short sales and transactions in puts, calls, or other derivative securities (whether on an exchange or in any other organized market) with respect to our equity securities.

Stock Ownership Guidelines

The Board has established stock ownership guidelines to further align the long-term interests of our executive officers and non-employee directors with those of our stockholders and promote the Company’s commitment to sound corporate governance. Our stock ownership guidelines require that our executive

 

officers own qualifying equity having an aggregate value equal to a multiple of the executive officer’s annual base salary or non-employee director’s annual board cash retainer as follows:

The types of equity that are eligible for calculation in the guidelines include shares of our common stock held outright (including shares beneficially owned unless the individual disclaims beneficial ownership), shares held in the DoubleVerify Holdings, Inc. 2021 Employee Stock Purchase Plan (the “ESPP”), shares underlying any earned, unsettled PSU awards (including vested shares held in the NQDC), and shares underlying any unsettled RSU awards. Executive officers are required to hold 50% of the shares of our common stock acquired as a result of exercise or settlement of compensatory awards (net of any shares withheld for taxes) until these stock ownership guidelines have been met.

Compliance with these stock ownership guidelines is reviewed at least annually by the Compensation Committee.

Compensation Recovery (“Clawback”) Policy

We maintain the DoubleVerify Holdings, Inc. Clawback Policy (the “Clawback Policy”) which complies with the requirements of Exchange Act Rule 10D-1 and the applicable NYSE listing standards. The Clawback Policy provides for the mandatory prompt recovery of erroneously awarded incentive-based compensation from our current and former executive officers (as defined in Exchange Act Rule 10D-1) in the event we are required to prepare an accounting restatement, in accordance with the Final Clawback Rules. The recovery of such compensation applies regardless of whether an executive officer engaged in misconduct or otherwise caused or contributed to the requirement of an accounting restatement. Under the Clawback Policy, the Company may recover from the current and former executive officers erroneously awarded incentive-based compensation received within a lookback period of the three completed fiscal years preceding the date on which we are required to prepare an accounting restatement. This policy applies with respect to all incentive-based compensation received on or after October 2, 2023.

In addition, we maintain a compensation recovery and forfeiture policy that provides for recovery of all excess “incentive compensation” ​(as defined therein) paid or awarded to any current or former “executive officer” ​(as defined in Section 16 of the Exchange Act) and any other current or former employee who has received an equity award (a “Covered Person”) if:

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we are required to prepare an accounting restatement of our financial results due to material noncompliance with any financial reporting requirement under the U.S. securities laws caused by the fraud, misconduct, or gross negligence of a Covered Person;

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the Compensation Committee determines that any Covered Person received incentive compensation based on inaccurate financial information or other inaccurate performance metric criteria; or

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•

the Compensation Committee determines that any Covered Person committed misconduct that has or might reasonably be expected to cause reputational or other harm to us, committed misconduct or a material error that causes or might be reasonably expected to cause significant financial or reputational harm to us or was improper or grossly negligent, including in a supervisory capacity, in failing to identify, escalate, monitor, or manage, in a timely manner and as reasonably expected, risks material to us.

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This latter policy applies with respect to cash incentive compensation paid after April 15, 2021 and equity incentive compensation granted after such date and, to the extent agreed by a Covered Person or as otherwise permitted by applicable law, incentive compensation that was granted prior to such date.

 

Tax and Accounting Considerations

The Compensation Committee takes the applicable tax and accounting requirements into consideration in designing and overseeing our executive compensation program.

Deductibility of Executive Compensation

Under Section 162(m) of the Code, compensation paid to our “covered executive officers” ​(which include our CEO and CFO), will not be deductible to the extent it exceeds $1 million. While the Compensation Committee considers the deductibility of awards as one factor in determining executive compensation, the Compensation Committee also looks at other factors in making its decisions, as noted above, and retains the flexibility to award compensation that it determines to be consistent with the goals of our executive compensation program even if the awards are not deductible by us for tax purposes.

Accounting for Stock-Based Compensation

The Compensation Committee takes accounting considerations into account in designing compensation plans and arrangements for our executive officers and other employees. Chief among these is Financial Accounting Standards Board Accounting Standards Codification Topic 718 (“ASC Topic 718”), the standard which governs the accounting treatment of certain stock-based compensation. Among other things, ASC Topic 718 requires us to record a compensation expense in our income statement for all equity awards granted to our executive officers and other employees. This compensation expense is based on the grant date “fair value” of the equity award and, in most cases, will be recognized ratably over the award’s requisite service period (which, generally, will correspond to the award’s vesting schedule). This compensation expense is also reported in the compensation tables below, even though recipients may never realize any value from their equity awards.

Compensation Committee Report

The Compensation Committee has reviewed and discussed with management the Compensation Discussion and Analysis (CD&A) contained in this Proxy Statement. Based on this review and discussion, the Compensation Committee has recommended to the Board that the CD&A be included in this Proxy Statement.

Submitted by the Compensation Committee of the Company’s Board of Directors:

Scott Wagner (Chairperson)
Laura B. Desmond
Sundeep Jain
R. Davis Noell

The information contained in this Compensation Committee Report shall not be deemed to be (1) “soliciting material,” ​(2) “filed” with the SEC, (3) subject to Regulations 14A or 14C of the Exchange Act, or (4) subject to the liabilities of Section 18 of the Exchange Act. No portion of this Compensation Committee Report shall be deemed to be incorporated by reference into any filing under the Securities Act or the Exchange Act, through any general statement incorporating by reference in its entirety the Proxy Statement in which this report appears, except to the extent that the Company specifically incorporates this report or a portion of it by reference. In addition, this report shall not be deemed filed under either the Securities Act or the Exchange Act.

 

Compensation Tables

The following tables, footnotes and narrative disclosures discuss the compensation of our NEOs: our Chief Executive Officer, Mark Zagorski, our Executive Vice President and Global Chief Commercial Officer, Julie Eddleman, our Chief Financial Officer, Nicola Allais, and our Chief Legal Officer, Andrew Grimmig, whom we refer to as our “NEOs,” during our fiscal year ended December 31, 2024.

Summary Compensation Table

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(1)

For 2024, no annual “refresh” equity awards were granted to our executive officers, including our NEOs. Consequently, the “Stock Awards” column includes no equity award value and, correspondingly, the “Total” column reports total compensation amounts for each of our NEOs that are significantly lower than the amounts reported in the corresponding columns of the Summary Compensation Tables for 2022 and 2023. See “—Compensation Elements—Long-Term Equity Incentive Compensation” above. For 2023, this amount represents the aggregate grant date fair value of RSUs and PSUs, assuming target performance for all PSUs. Assuming the maximum level of performance, the grant date fair value of PSUs granted in 2023 would be $6,281,544 for Mr. Zagorski; $2,442,849 for Mr. Allais; $2,442,849 for Ms. Eddleman; and $1,919,401 for Mr. Grimmig. In 2023 and 2022, represents the aggregate grant date fair value of RSUs granted to our NEOs. The grant date fair value is computed in accordance with FASB ASC Topic 718. The amounts do not reflect the value actually realized or that ultimately may be realized by our NEOs in respect of these awards.

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(2)

Represents the aggregate grant date fair value of stock options granted to our NEOs. The grant date fair value is computed in accordance with FASB ASC Topic 718. The amounts do not reflect the value actually realized or that ultimately may be realized by our NEOs.

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(3)

For 2024 and 2023, the amount in this column represents bonuses relating to full year Company performance. For 2022, the amounts in this column represent bonuses relating to first half, second half and full year Company performance for the respective year. For 2022, Ms. Eddleman contributed 50% of the bonus earned and presented in this column on a pre-tax basis to the Company’s NQDC plan.

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(4)

Amounts reported in the “All Other Compensation” column for our NEOs include the items set forth in the table below, as applicable to each NEO.

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(A)

A discretionary matching contribution under the Company’s 401(k) plan was made for each of our NEOs who made contributions to the plan and who were employed on December 31, 2022, 2023 and 2024, respectively, as set forth above.

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(B)

Reflects the employee portion of health benefits paid by the Company.

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(C)

Reflects life insurance reimbursement per the terms of Ms. Eddleman’s employment contract with the Company.

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Grants of Plan-Based Awards During the Fiscal Year Ended December 31, 2024

The following table provides information about the plan-based awards granted to each of our NEOs during fiscal 2024.

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(1)

These columns reflect the threshold, target, and maximum payout opportunities under the 2024 DV Bonus Plan. For purposes of this table, the amount shown as the “threshold” payout reflect the threshold payout levels for achieving the threshold performance targets.

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(2)

For 2024, no annual “refresh” equity awards were granted to our executive officers, including our NEOs, during 2024. Consequently, the “Stock Awards” column includes no award value. See “— Compensation Elements—Long-Term Equity Incentive Compensation” above.

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Narrative Disclosure to Summary Compensation Table

Employment Agreements

The key terms of the employment agreements of Mr. Zagorski, Ms. Eddleman, Mr. Allais and Mr. Grimmig are described below.

 

Outstanding Equity Awards at Fiscal Year End 2024

The following table provides information about outstanding equity awards held by each of our NEOs as of December 31, 2024. All awards were granted under the 2017 Equity Plan or the 2021 Equity Plan. Our equity incentive program was designed to ensure that our senior management and other employees, including our NEOs, help drive stockholder value, and equity-based awards constitute a meaningful part of our NEOs’ compensation. Each of the 2017 Equity Plan and 2021 Equity Plan is administered by our Compensation Committee, which has discretion, within the parameters of the 2017 Equity Plan or 2021 Equity Plan, as applicable, to determine the recipients, amounts and terms of awards. The market value of the stock awards is based on the closing price of our common stock on the NYSE on December 31, 2024, which was $19.21.