FORM 3
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  McLaughlin Matthew F.
2. Date of Event Requiring Statement (Month/Day/Year)
04/20/2021
3. Issuer Name and Ticker or Trading Symbol
DoubleVerify Holdings, Inc. [DV]
(Last)
(First)
(Middle)
C/O DOUBLEVERIFY HOLDINGS, INC., 233 SPRING STREET
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Chief Operating Officer
5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

NEW YORK, NY 10013
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)
2. Amount of Securities Beneficially Owned
(Instr. 4)
3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)
4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock 1
I
By Trust (1)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)
2. Date Exercisable and Expiration Date
(Month/Day/Year)
3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)
4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)
6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Options (Rights to Buy)   (2) 09/20/2027 Common Stock 1,202,824 $ 2.01 I By Trust (1)
Options (Rights to Buy)   (3) 09/20/2027 Common Stock 601,412 $ 2.01 I By Trust (1)
Restricted Stock Units 04/01/2022(4)   (4) Common Stock 193,799 $ (5) I By Trust (1)
Restricted Stock Units 12/31/2022(6)   (6) Common Stock 159,698 $ (5) I By Trust (7)

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
McLaughlin Matthew F.
C/O DOUBLEVERIFY HOLDINGS, INC.
233 SPRING STREET
NEW YORK, NY 10013
      Chief Operating Officer  

Signatures

/s/ Andrew E. Grimmig, as Attorney-in-Fact for Matthew F. McLaughlin 04/20/2021
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Represents shares, options and restricted stock units held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee.
(2) Represents non-qualified stock options granted on September 20, 2017, 25% of which vested on September 20, 2018 and the remainder of which have continued, and will continue, to vest at a rate of 6.25% per quarter thereafter, subject to Mr. McLaughlin's continued employment.
(3) Represents non-qualified stock options granted on September 20, 2017 that vest upon the date that Providence VII U.S. Holdings L.P. receives cumulative cash proceeds in respect of its investment in DoubleVerify Holdings, Inc. (the "Company") equal to two times its aggregate cash investment in the Company, subject to Mr. McLaughlin's continued employment.
(4) Represents time vesting restricted stock units granted on April 27, 2020 that vest on April 1, 2022, subject to Mr. McLaughlin's continued employment.
(5) Restricted stock units convert into common stock on a one-for-one basis.
(6) Represents time vesting restricted stock units granted on December 31, 2020 that vest on December 31, 2022, subject to Mr. McLaughlin's continued employment.
(7) Represents restricted stock units held by The Matthew McLaughlin 2020 Trust for which Mr. McLaughlin's brother-in-law is trustee. Mr. McLaughlin disclaims beneficial ownership of these securities.
 
Remarks:
Exhibit List:

Ex.24 - Power of Attorney

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