Ownership Submission

FORM 4

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:

3235-0287

Estimated average burden hours per response...

0.5

(Print or Type Responses)

1. Name and Address of Reporting Person ^*

McLaughlin Matthew F.

2. Issuer Name and Ticker or Trading Symbol
DoubleVerify Holdings, Inc. [DV]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

_____ Director	_____ 10% Owner
__X__ Officer (give title below)	_____ Other (specify below)
Chief Operating Officer

(Last)

(First)

(Middle)

C/O DOUBLEVERIFY HOLDINGS, INC., 233 SPRING STREET

3. Date of Earliest Transaction (Month/Day/Year)
11/18/2021

(Street)

NEW YORK, NY 10013

4. If Amendment, Date Original Filed(Month/Day/Year)

6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

(City)

(State)

(Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	11/18/2021		M		700,000	A	$ 2.01	700,001	I	By Trust ⁽¹⁾
Common Stock	11/18/2021		F⁽²⁾		296,739	D	$ 31.4866 ⁽³⁾	403,262	I	By Trust ⁽¹⁾
Common Stock	11/18/2021		F⁽²⁾		59,005	D	$ 32.2074 ⁽⁴⁾	344,257	I	By Trust ⁽¹⁾
Common Stock	11/18/2021		F⁽²⁾		35,196	D	$ 32.9994 ⁽⁵⁾	309,061	I	By Trust ⁽¹⁾
Common Stock	11/19/2021		M		502,825	A	$ 2.01	811,886	I	By Trust ⁽¹⁾
Common Stock	11/19/2021		F⁽⁶⁾		194,375	D	$ 31.9832 ⁽⁷⁾	617,511	I	By Trust ⁽¹⁾
Common Stock	11/19/2021		F⁽⁶⁾		107,320	D	$ 32.741 ⁽⁸⁾	510,191	I	By Trust ⁽¹⁾

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
	Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.		SEC 1474 (9-02)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security
(Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code
(Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date
(Month/Day/Year)

7. Title and Amount of Underlying Securities
(Instr. 3 and 4)

8. Price of Derivative Security
(Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)

11. Nature of Indirect Beneficial Ownership
(Instr. 4)

Code

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Options (Rights to Buy)

$ 2.01

11/18/2021

700,000

⁽⁹⁾

09/20/2027

Common Stock

700,000

$ 0

502,825 ⁽¹⁰⁾

By Trust ⁽¹⁾

Options (Rights to Buy)

$ 2.01

11/19/2021

502,825

⁽⁹⁾

09/20/2027

Common Stock

502,825

$ 0

By Trust ⁽¹⁾

Reporting Owners

Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
McLaughlin Matthew F. C/O DOUBLEVERIFY HOLDINGS, INC. 233 SPRING STREET NEW YORK, NY 10013			Chief Operating Officer

Signatures

/s/ Andrew E. Grimmig, as Attorney-in-Fact for Matthew F. McLaughlin		11/22/2021
^**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	Represents shares and options held by The McLaughlin Family Trust for which Mr. McLaughlin is a trustee.
(2)	Represents shares disposed to pay the exercise price and satisfy tax obligations in connection with the exercise of 700,000 options on November 18, 2021.
(3)	The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $30.87 to $31.86, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
(4)	The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $31.87 to $32.86, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
(5)	The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $32.87 to $33.13, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
(6)	Represents shares disposed to pay the exercise price and satisfy tax obligations in connection with the exercise of 502,825 options on November 19, 2021.
(7)	The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $31.40 to $32.39, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
(8)	The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $32.40 to $33.20, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
(9)	Represents non-qualified stock options granted on September 20, 2017, 25% of which vested on September 20, 2018 and the remainder of which vested at a rate of 6.25% per quarter thereafter, subject to Mr. McLaughlin's continued employment. The options fully vested on September 20, 2021.
(10)	The total was increased by one share due to an administrative calculation error due to rounding of the vested amount.

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB number.