Quarterly report pursuant to Section 13 or 15(d)

Revenue

v3.21.2
Revenue
6 Months Ended
Jun. 30, 2021
Revenue  
Revenue

3.     Revenue

The following table disaggregates revenue between advertiser customers, where revenue is generated based on number of ads measured for Direct or measured and purchased for Programmatic, and supply-side customers, where revenue is generated based on contracts with minimum guarantees or contracts that contain overages after minimum guarantees are achieved.

Disaggregated revenue by customer type is as follows:

Three Months Ended

    

Six Months Ended

June 30, 

June 30, 

(in thousands)

    

2021

    

2020

    

2021

    

2020

Advertiser - direct

$

31,662

$

23,707

$

59,203

$

45,894

Advertiser - programmatic

 

37,880

 

24,128

 

71,792

 

47,979

Supply-side customer

 

6,982

 

5,185

 

13,115

 

10,366

Total revenue

$

76,524

$

53,020

$

144,110

$

104,239

Contract assets relate to the Company’s conditional right to consideration for completed performance under the contract (e.g., unbilled receivables). Trade receivables, net of allowance for doubtful accounts, include unbilled receivable balances of $26.6 million and $44.9 million as of June 30, 2021 and December 31, 2020, respectively.