Quarterly report pursuant to Section 13 or 15(d)

Revenue

v3.22.1
Revenue
3 Months Ended
Mar. 31, 2022
Revenue  
Revenue

3.     Revenue

The following table disaggregates revenue between advertiser customers, where revenue is generated based on number of ads measured for Measurement (f/k/a Advertiser – direct) or measured and purchased for Activation (f/k/a Advertiser – programmatic) and supply-side customers, where revenue is generated based on contracts with minimum guarantees or contracts that contain overages after minimum guarantees are achieved.

Disaggregated revenue by customer type is as follows:

Three Months Ended

March 31, 

(in thousands)

    

2022

    

2021

Measurement (f/k/a Advertiser - direct)

$

33,834

$

27,541

Activation (f/k/a Advertiser - programmatic)

 

53,031

 

33,912

Supply-side customer

 

9,858

 

6,133

Total revenue

$

96,723

$

67,586

Contract assets relate to the Company’s conditional right to consideration for completed performance under the contract (e.g., unbilled receivables). Trade receivables, net of allowance for doubtful accounts, include unbilled receivable balances of $39.7 million and $55.7 million as of March 31, 2022 and December 31, 2021, respectively.