Quarterly report pursuant to Section 13 or 15(d)

Revenue

v3.22.2
Revenue
6 Months Ended
Jun. 30, 2022
Revenue  
Revenue

3.     Revenue

The following table disaggregates revenue between advertiser customers, where revenue is generated based on number of ads measured for Measurement (f/k/a Advertiser – direct) or measured and purchased for Activation (f/k/a Advertiser – programmatic) and supply-side customers, where revenue is generated based on contracts with minimum guarantees or contracts that contain overages after minimum guarantees are achieved.

Disaggregated revenue by customer type is as follows:

Three Months Ended

    

Six Months Ended

June 30, 

June 30, 

(in thousands)

    

2022

    

2021

    

2022

    

2021

Measurement (f/k/a Advertiser - direct)

$

38,903

$

31,662

$

72,737

$

59,203

Activation (f/k/a Advertiser - programmatic)

 

60,495

 

37,880

 

113,526

 

71,792

Supply-side customer

 

10,407

 

6,982

 

20,265

 

13,115

Total revenue

$

109,805

$

76,524

$

206,528

$

144,110

Contract assets relate to the Company’s conditional right to consideration for completed performance under the contract (e.g., unbilled receivables). Trade receivables, net of allowance for doubtful accounts, include unbilled receivable balances of $39.4 million and $55.7 million as of June 30, 2022 and December 31, 2021, respectively.