Quarterly report pursuant to Section 13 or 15(d)

Revenue

v3.23.2
Revenue
6 Months Ended
Jun. 30, 2023
Revenue  
Revenue

3.     Revenue

The following table disaggregates revenue between advertiser customers, where revenue is generated based on number of ads measured for Measurement or measured and purchased for Activation, and Supply-side customers, where revenue is generated based on contracts with minimum guarantees or contracts that contain overages after minimum guarantees are achieved.

Disaggregated revenue by customer type is as follows:

Three Months Ended

    

Six Months Ended

June 30, 

June 30, 

(in thousands)

    

2023

    

2022

    

2023

    

2022

Activation

$

77,942

$

60,495

$

147,834

$

113,526

Measurement

 

44,989

 

38,903

 

86,374

 

72,737

Supply-side customer

 

10,813

 

10,407

 

22,130

 

20,265

Total revenue

$

133,744

$

109,805

$

256,338

$

206,528

Contract assets relate to the Company’s conditional right to consideration for completed performance under the contract (e.g., unbilled receivables). Trade receivables, net of allowance for doubtful accounts, include unbilled receivable balances of $52.9 million and $52.7 million as of June 30, 2023 and December 31, 2022, respectively.