Annual report [Section 13 and 15(d), not S-K Item 405]

Revenue

v3.25.0.1
Revenue
12 Months Ended
Dec. 31, 2024
Revenue  
Revenue

3. Revenue

The following table disaggregates revenue between advertiser customers, where revenue is generated based on the number of ads measured and purchased for Activation or measured for Measurement, and Supply-side, where revenue is generated based on contracts with minimum guarantees or contracts that contain overages after minimum guarantees are achieved.

Disaggregated revenue by customer type was as follows:

Year Ended December 31, 

(in thousands)

    

2024

    

2023

    

2022

Activation

$

373,101

$

328,936

$

251,198

Measurement

 

226,939

 

198,024

 

157,908

Supply-side

 

56,809

 

45,583

 

43,312

Total revenue

$

656,849

$

572,543

$

452,418

Contract assets relate to the Company’s conditional right to consideration for completed performance under the contract (e.g., unbilled receivables). Trade receivables, net of allowance for doubtful accounts, include unbilled receivable balances of $62.7 million and $55.0 million as of December 31, 2024 and 2023, respectively.

Remaining Performance Obligations

As of December 31, 2024, the Company had $31.3 million of remaining performance obligations which are expected to be recognized over the next one to three years. These non-cancelable arrangements have original expected durations longer than one year and for which the consideration is not variable. These obligations relate primarily to the Company’s Supply-side revenue which represented $56.8 million, or 8.6% of the Company’s total revenue for the year ended December 31, 2024. The vast majority of the Company’s revenue is derived primarily from our advertising customers and partners based on the volume of media transactions, or ads, that our software platform measures, and not from supply-side arrangements. In determining the remaining performance obligations, the Company applied the allowable practical expedient and did not disclose information about (1) contracts remaining performance obligations that have original expected durations of one year or less and (2) contracts for which the Company recognizes revenue at the amount to which it has the right to invoice for services performed.