Quarterly report pursuant to Section 13 or 15(d)

Revenue

v3.22.2.2
Revenue
9 Months Ended
Sep. 30, 2022
Revenue  
Revenue

3.     Revenue

The following table disaggregates revenue between advertiser customers, where revenue is generated based on number of ads measured for Measurement (f/k/a Advertiser – direct) or measured and purchased for Activation (f/k/a Advertiser – programmatic) and supply-side customers, where revenue is generated based on contracts with minimum guarantees or contracts that contain overages after minimum guarantees are achieved.

Disaggregated revenue by customer type is as follows:

Three Months Ended

    

Nine Months Ended

September 30, 

September 30, 

(in thousands)

    

2022

    

2021

    

2022

    

2021

Measurement (f/k/a Advertiser - direct)

$

38,847

$

34,057

$

111,584

$

93,260

Activation (f/k/a Advertiser - programmatic)

 

62,170

 

41,902

 

175,696

 

113,694

Supply-side customer

 

11,237

 

7,139

 

31,502

 

20,254

Total revenue

$

112,254

$

83,098

$

318,782

$

227,208

Contract assets relate to the Company’s conditional right to consideration for completed performance under the contract (e.g., unbilled receivables). Trade receivables, net of allowance for doubtful accounts, include unbilled receivable balances of $44.1 million and $55.7 million as of September 30, 2022 and December 31, 2021, respectively.