Quarterly report pursuant to Section 13 or 15(d)

Revenue

v3.23.3
Revenue
 9 Months Ended
Sep. 30, 2023
Revenue  
Revenue

3.     Revenue

The following table disaggregates revenue between advertiser customers, where revenue is generated based on number of ads measured for Measurement or measured and purchased for Activation, and Supply-side customers, where revenue is generated based on contracts with minimum guarantees or contracts that contain overages after minimum guarantees are achieved.

Disaggregated revenue by customer type is as follows:

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Three Months Ended

    

Nine Months Ended

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September 30, 

​

September 30, 

(in thousands)

    

2023

    

2022

    

2023

    

2022

Activation

​

$

81,700

​

$

62,170

​

$

229,534

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$

175,696

Measurement

​

 

51,263

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38,847

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137,637

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111,584

Supply-side customer

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11,011

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11,237

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33,141

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31,502

Total revenue

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$

143,974

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$

112,254

​

$

400,312

​

$

318,782

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Contract assets relate to the Company’s conditional right to consideration for completed performance under the contract (e.g., unbilled receivables). Trade receivables, net of allowance for doubtful accounts, include unbilled receivable balances of $51.9 million and $52.7 million as of September 30, 2023 and December 31, 2022, respectively.